Worldcom PR Group Partner, Meropa Communications has announced executive leadership changes within its Board of Directors. The longest-established PR agency in South Africa, the Level 1 reputation management agency welcomes Siphokazi Sigenu as an executive director. After joining Meropa in 2023, Sigenu becomes head of the agency’s Public Affairs division.
“Consulting with purpose, she drove change and impressed with her ambitious drive to make a difference – both within the agency and our clients,” says Patrick Gearing, CEO of Meropa. “We’re delighted to welcome her to the board and look forward to her challenging our business.”
Meropa is a proudly independent agency, defined by their leadership working actively in the business. “It’s part of our DNA and commitment to clients to consult at owner level,” says Yolisa Pasipanodya, Managing Director of Meropa.
“Our board of six directors all work actively in the agency every day, invested in our own and our clients’ success. We find strength in our diversity with an ability to stress-test strategy, positioning and messaging across our representative team.”
Two more changes to Meropa’s board include the retirement of PR stalwart, Yogin Devan and healthcare specialist, Maria Djordjevic. Devan retires from running Meropa’s Durban office whilst Djordjevic will continue consulting to the agency and its clients in a specialist capacity as Head of Healthcare.
“I am honoured to be at the epicentre of Meropa’s continued success and look forward to shaping growth strategies for the agency and our clients,” says Sigenu. “Most of all, I’m thrilled to mould young talent to embrace our changing landscape.”
“South Africa’s public sector has so many great successes to share,” says Sigenu. “Public interest initiatives hold massive potential for the country and need guidance to ensure implementation and ultimate success. We look forward to being part of many of those programmes and contributing to change.”
Visit their website to find out more about Meropa Communications.
