Vienna-based strategic communications consultancy and Worldcom PR Group partner Martschin & Partner has been ranked as one of the most prominent PR consultancies in Austria, securing the #2 position nationwide and #1 in Vienna in an extensive AI search and visibility benchmark published by Austrian industry media outlet HORIZONT.
The study, conducted by PR analytics platform aclipp across nearly 7,800 prompts across ChatGPT, Claude, Gemini, Mistral, and Google AI. It tracked agency recommendations for PR counsel and specialized communications. Martschin & Partner achieved an overall national visibility score of 37%, outperforming dozens of larger market peers and cementing its position among the country’s top tier.
Highlights of the 2026 HORIZONT / aclipp Benchmark:
- #1 PR Agency in Vienna: Martschin & Partner was cited in 64% of queries seeking PR representation in the Austrian capital, ranking ahead of all national and international competitors.
- #2 Nationwide: Martschin & Partner ranked second in total visibility across Austria (37%), surpassing major multinational networks.
- #1 Sector Leader in Banking & Finance: For specialized inquiries concerning financial services and banking, Martschin & Partner led all Austrian PR agencies, appearing in 78% of AI responses.
There was also a recognition for Agile Impact Over Size. While traditional turnover rankings place larger multinational groups ahead in sheer volume, the benchmark singled out Martschin & Partner as the single biggest outperformer, proving that sharp market positioning and strategic expertise resonate strongly in modern digital and AI-driven environments.
