Florida Dept of Citrus Selects Padilla as Marketing, Communication’s AOR

Published on 19th September 2024

Worldcom Partner, Padilla, has been selected by the Florida Department of Citrus (FDOC) as its Agency of Record (AOR) for the department’s consumer marketing and issues management program.  The two accounts are estimated to be about $9 million in total budget, according to Padilla president Matt Kucharski.

Padilla was selected for both accounts over the summer following a competitive pitch and began working with the FDOC in earnest in July, Kucharski explained.

“We’ve been excited about how quickly we’ve hit the ground running and built a strong chemistry with the FDOC internal team,” Kucharski said. “Our goal, pure and simple, is to drive consumer engagement and get more people to appreciate all the great things that Florida Citrus brings. Everything else is a service of that.”

The agency is tasked with raising awareness for FDOC as an industry leader and driving consumer engagement. The accounts will include through paid media, PR, influencer partnerships, digital advertising, research and insights, social media and retail activations.

In addition, Padilla will support FDOC’s mission of maximizing consumer demand for Florida’s citrus products and ensuring the sustainability and economic well-being of the growers, the industry and the State of Florida, according to the agency.

Read all of the details of the AOR and work being done by Padilla at: Florida Department of Citrus selects Padilla as marketing, communications AOR.

Related Insights

01 Jul 2025

Reputation Day

Companies in Ecuador are becoming more aware of their social impact, making…

Leer más

30 Jun 2025

AI's Impact on PR: What the USC Annenberg’s 2025 Global Communication Report is Telling Us

If you’re wrestling with the impact of AI, political polarization, and  a…

Leer más

27 Jun 2025

3 Principles of a Being Good Spokesperson

This insights post is a summary of the blog post published by…

Leer más
The Worldcom Group®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.