Worldcom partner Coyne Public Relations captured the Paid Influencer Programs + Endorsements top award at the 2026 Innovation SABRE Awards for its viral CeraVe campaign with comedian Jake Shane, which “skin-terrogated” dermatologists at the AAD conference to blend derm-backed education with cultural wit.
Coyne also earned four Certificates of Excellence, underscoring multi-category strength in sponsorships, real-time engagement, branding, and collaborations:
Winner
- Paid Influencer Programs + Endorsements — CeraVe: CeraVe Taps Jake Shane to Skin-terrogate Derms at AAD
Certificates of Excellence
- Sponsorships — Humana Game Changers: The Next Chapter
- Real-Time Engagement — Culturejacking: Sound the Alarm – How Edible Turned a TV Moment Into Cultural Buzz
- Brand Identity & Design — Rebranding? There’s an Edible® for That
- Brand Collaboration — Drivers with Drivers – Pennzoil × PXG Celebrate Performance On and Off the Course
“These wins are a true testament to the collaboration and creativity shared between our team and our client partners,” said John Gogarty, President of Coyne PR. “It’s an honor to be recognized by PRovoke for work that not only delivers strong results but resonates deeply with audiences.”
