Published on 3rd October 2023
Our Zurich-based marketing and communications partner agency – GRIP – is getting a new addition to its management team: as Managing Partner, Catherine Purgly will take over co-management of the agency as well as responsibility for the Branding & MarCom division from January 1, 2024.
She enters her new role with extensive experience and industry knowledge in brand and marketing communications consulting on the agency side. Her career has taken her through well-known companies such as Publicis, Advico Young & Rubicam, Wunderman and the Draftfcb/Lowe Group. There, she was a member of the executive team and responsible for strategic planning. Before joining the LSA Association in 2015, she worked as an independent consultant for brand strategy and conception.
10 Apr 2025
Reusing Creative Commons-licensed mediaIn the online world, there is a common misconception that if something…
09 Apr 2025
Creating Impact of Multicultural CommunicationsIn today's globalized marketplace, multicultural communications have become essential for to connect…
02 Apr 2025
Leveraging Gamification MarketingGamification offers a wide variety of benefits. And when it’s leveraged correctly,…