This insights post is a summary of the blog post published by Linhart Public Relations. View the full insight at: What Cracker Barrel Got Right.
At Worldcom, we know that the stories people remember aren’t always the ones companies intend to tell. A recent example from Cracker Barrel highlights both the challenges and opportunities that come with brand transformation in today’s communications landscape.
Our partner agency, Linhart PR, with deep restaurant marketing expertise, points that the company’s had a broader turnaround plan—an ambitious five-pillar strategy aimed at improving menu quality, enhancing the guest experience, elevating employees, winning in digital and off-premise, and refining the brand. However, the media conversation trained its focus on Cracker Barrel’s logo change.
However, Linhart points out that logo change—rather than the operational improvements—became the story, fueled by social media comparisons to other controversial rebrands. Yet, there’s another side to the story. Read their full article to get more details about What Cracker Barrel Got Right.
