The 2019 USC Annenberg Global Communications Report has uncovered a number of interesting trends for clients and agencies alike.
More than 2,100 public relations leaders, CEOs and students worldwide responded to their survey. This year’s research indicates that while the coming years will bring considerable or drastic change, technological innovations will be a significant driver of this change in the industry. The report predicts that technology will help citizens become more engaged, but also more misinformed and more polarized.
Our Los Angeles Partner, Stefan Pollack, CFO and President of The Pollack PR Marketing Group, has identified five trends from the report that are genuine food for thought.
Download the Top Tips from the Global Communications Report
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The Pollack Group
The Pollack Group has been active for more than 30 years, and boasts two offices in Los Angeles and New York. Headed by Noemi & Stefan Pollack, the agency cuts through the clutter, using a no-nonsense approach to stay real and deliver creative ideas that drive growth, unlock opportunities and engage audiences to build strong brands.
