Published on 25th March 2025
This insights post is a summary of the blog post published by PCI Communications. View the full post at: Should Your Organization Leave X for Bluesky? A Guide to Navigating Your Decision
With some political and social concerns around the X platform (formerly twitter), there has been a lot of movement and hype about Bluesky, a platform with a similar format to Twitter. The platform was founded in 2022, but it has seen an increase in new users after the 2024 election.
Worldcom Partner, PCI has been asked if they should jump ship to BlueSky. The answer?
“Maybe, but remember Google+ or Clubhouse?”
As a new social platform gains attention and users, it is common for communications professionals to think they must quickly adopt a new platform and change their social media strategy. Although some social platforms, such as TikTok, ended up having long-term sustainability in a social strategy, it is okay to take a moment to see how the platform evolves and make an informed decision.
To get more details about this guidance, see the full post at: Should Your Organization Leave X for Bluesky? A Guide to Navigating Your Decision
30 Jun 2025
AI's Impact on PR: What the USC Annenberg’s 2025 Global Communication Report is Telling UsIf you’re wrestling with the impact of AI, political polarization, and a…
24 Jun 2025
How Podcasts can Humanize Your Brand Through VoiceWith so many podcasts out there, what makes mine worth listening to?”…
12 Jun 2025
8 Essential Aspects of Social CommunicationsIn today’s media landscape, social communications—the art and science of engaging audiences…