This insights post is a summary of the blog post published by Litzky Public Relations. View the full post at: The Anatomy of the Perfect Pitch.
While public relations has many different elements when working with the media. Aside from a newsworthy angle, the results ultimately come down to one thing – the pitch.
In today’s media environment, editors, freelancers, reporters, writers and producers receive hundreds of emails every day. PR professionals are working to get attention in a commerce-driven and oversaturated news cycle. So, how do you get your news pitch to stand out?
There 5 questions to ask yourself to help you land coverage and craft the perfect pitch:
- What’s the story you’re trying to tell?
- Will your subject line up your open rate?
- How am I hooking media?
- Do I have assets to share?
- Am I ready to hit send?
To get more details about each of these questions and the answer, read the full post at: The Anatomy of the Perfect Pitch.
