Published on 2nd May 2025
This insights post is a summary of the blog post published by Raffetto Herman Strategic Communications. View the full post at: Don’t Sprint a Marathon: Corporate Communications for a New Administration.
The beginning of the new administration in the United States has brought a series of navigate sudden and other potential changes across society and the economy.
As the new the administration continues to reveal and change plans – particularly regarding tariffs, DEI programs, and federal funding freezes – there is wide-ranging uncertainty about the impacts, and how to address them.
Clients are wondering how they position themselves and their brands under this new administration. The advice is to take a measured and tempered communications approach that will strategically achieve long-term goals. Recognize that there is signal and noise and it is not fully clear in the moment which is which.
While events are happening quickly, it is important to remember it is not a sprint, but a marathon. There will continue to be orders, actions, and announcements that cause uncertainty. There are some steps in a playbook designed to help establish a strong foundational strategy to help adapt your brand over the coming months.
To get more details about the actions in this playbook, view the full article at: Don’t Sprint a Marathon: Corporate Communications for a New Administration.
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