This insights post is a summary of the blog post published by Raffetto Herman Strategic Communications. View the full post at: Don’t Sprint a Marathon: Corporate Communications for a New Administration.
The beginning of the new administration in the United States has brought a series of navigate sudden and other potential changes across society and the economy.
As the new the administration continues to reveal and change plans – particularly regarding tariffs, DEI programs, and federal funding freezes – there is wide-ranging uncertainty about the impacts, and how to address them.
Clients are wondering how they position themselves and their brands under this new administration. The advice is to take a measured and tempered communications approach that will strategically achieve long-term goals. Recognize that there is signal and noise and it is not fully clear in the moment which is which.
The 1-2-3 Playbook
While events are happening quickly, it is important to remember it is not a sprint, but a marathon. There will continue to be orders, actions, and announcements that cause uncertainty. There are some steps in a playbook designed to help establish a strong foundational strategy to help adapt your brand over the coming months.
1. Own Your Message
- Avoid choosing sides.
- Find points of alignment with the Administration’s agenda.
- Be transparent and authentic about your fact-finding process.
- Prepare reactive statements.
2. Ready the Team for the Long Term
- Assemble a tiger team.
- Don’t get comfortable.
- Control the chatter.
- Be aware of the impact.
3. Activate the Ecosystem
- Engage your partners.
To get more details about the actions in this playbook, view the full article at: Don’t Sprint a Marathon: Corporate Communications for a New Administration.
