This insights post is a summary of the blog post published by Cognito. View the full Pulse post at: What do CEOs want from the corporate affairs/communications teams?
The team from Cognito decided to picked up the phone (yes, that still works!) and spoke with eight CEOs. Those corporate leader were responsible for running businesses in different industrial sectors. In addition, they were at companies that were based in Indonesia, Singapore, Thailand, Japan, China and in the UK. From these conversations, Cognito determine a few insights about the state of Corporate Affairs and Communications teams.
The good news is that these CEOs had high levels of confidence that their teams possess the skills to deliver excellent tactical programmes. Many of them said they also wanted their team members to have individual qualities to complement hard skills. Those soft skills were individual qualities that could complement hard skills such as managing media relations and drive social media engagement.
Those three soft skills were:
- Strategic Action
- Wise Counsel
- Bridge Builders
Read the full post from Cognito at: What do CEOs want from the corporate affairs/communications teams? to get details about what the CEO’s mean about each of the soft skills.
