This insights post is a summary of the blog post published by Linhart Public Relations. View the full insight at: How to become a reporter’s most valuable resource.
As newsrooms continue to shrink, reporters are under more pressure to deliver timely, relevant, searchable high-quality content. In this hurried environment, it’s important to keep tabs on exactly what reporters need.
Part of the way to manage the process is to tap into a variety of reporter source-request platforms, including Qwoted, HERO (Source of Sources), the newly reinvigorated HARO (Help-A-Reporter-Out), and more, and monitor them throughout each day.
It is also important for companies to tap into real-time media opportunities that build visibility, credibility and momentum, resulting in slam-dunk media wins and opening the door to long-term reporter relationships.
If you can quickly tee up a valuable media-trained expert or insightful content, you’ll become any reporter’s best friend. Plus, these platforms are often a microcosm of the larger media landscape and reflect what reporters are looking for to drive clicks and eyes to their content, which can inform and sharpen your proactive media outreach.
To get more details about the process view the full post at: How to become a reporter’s most valuable resource.
