Published on 3rd July 2025
This insights post is a summary of the blog post published by The Pollack Group. View the full insight at: Five Things Brands Get Wrong When Launching a Podcast.
According to a statistics from Backlinko [1], over 548 million people listen to podcasts regularly worldwide. Ad spending on the platform is expected to hit 4.46 billion by the end of the year. With the rise of advanced and convenient technology, podcasting is no longer a specialized niche. It has created an environment where almost anyone can launch and grow a show.
However, doing it will is another story. For companies and brands looking to capitalize on the popularity of podcasting, here are five of the top mistakes to avoid when first starting a podcast.
To get more advice and insights about each each of the tips, view the full post at: Five Things Brands Get Wrong When Launching a Podcast.
[1] https://backlinko.com/podcast-stats
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