This insights post is a summary of the blog post published by Standing Partnership. View the full post at: The Path to Sales and Marketing Alignment for New Product Launches.
It is often the case, that sales and marketing teams are not always integrated in a company and have different goals. However, sales and marketing teams can align around a common focus: Delivering value for the customer.
87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth, and almost the same amount thinks this alignment is the largest opportunity to improve business performance. [1] , Although team can see the mutual benefit is clear, the path forward may not be. To get both team on the same page, there are things you can do as part of a product launch to develop that alignment when launching a product or service for a new market including:
- Assess your sales teams’ knowledge and needs: understand the knowledge level for the market or vertical across the team
- Ask for direct and honest feedback: connect with the sales team to hear what customers are saying firsthand.
- Communicate the opportunity and priorities: each touchpoint needs to be tailored to the match the opportunity
- Do more than deliver materials: focus on creating the materials that add the most value
It doesn’t matter if you’re a small company or a global enterprise, marketing and sales alignment is the key to your success when launching new product or services. By asking the right questions and building a solid foundation, you can achieve shared goals that have greater impact on revenue and growth. For more details on these tips in the original post at: The Path to Sales and Marketing Alignment for New Product Launches.
[1]“Moments of Trust: Why Customer Value Is the Key to Sales and Marketing Alignment” (LinkedIn, 2020)
