Companies in Ecuador are becoming more aware of their social impact, making corporate reputation an invaluable asset. With this premise, Mercedes Córdova, CEO of MC Comunicaciones, presents the first edition of Reputation Day. It is a pioneering event in Quito, Ecuador taking place on July 2, 2025 that seeks to elevate the conversation about reputation to the highest levels of management in the country.
Córdova emphasizes the importance of reputation not being a marginal concept, but an intrinsic part of business strategy. “If the company’s reputation isn’t integrated into the business strategy, it’s difficult to ensure that this issue or this concept is addressed from the core,” says Córdova.
The event will have a packed agenda of high-level presentations and panels with over 300 of the most influential business leaders to forge a more responsible and socially connected corporate future. Reputation Day is aimed at a select audience: directors, managers, presidents and CEOs, as well as marketing, sales, and communications managers.
The agenda includes several presentations and panels including:
- José María San Segundo, CEO of Merco Spain will share his extensive experience on how to build a solid reputation in companies.
- The CEO’s Role in Reputation
- Governing with Purpose
- Green Strategies, Real Results
- International Forums
- Reputation with Roots
Details of the presentation and panel participants are provided in the images below (enlarge by clicking).
The evolution of reputation
When asked about the evolving perception of reputation management in Ecuador, Córdova highlights a significant change. While traditional “free press” (press releases) are still valuable for mass-promoting a brand’s impact, they are no longer sufficient. “Today, more than ever, companies need to be connected with different audiences and stakeholders,” she says.
Success in reputation management lies in knowing how to listen to stakeholders and stakeholder management. The model where companies imposed rules and products is obsolete/ Today, the key is understanding what consumers want. Companies are in a unique position to solve social problems that the government sometimes can’t reach.
The evolution of reputation demonstrates the importance of companies not only contributing money but also committing to preparing and training communities. This impact, which ranges from productivity to environmental sustainability and diversity, is what different stakeholders value and what gives companies purpose and value. New generations (millennials and centennials) demand from brands not only a good product, but also a good corporate citizenship that responds to the needs of the country.
