Helga Bailey International (HBI) discusses how the popular social media tool Snapchat is becoming the next big marketing tool. Snapchat has taken the social media world by storm with its popularity, equipped with messaging, photo sharing and stories. Snaps are viewed for a maximum time of 10 seconds and stories can be viewed multiple times for a span of 24 hours. The main question is: due to the short life of snaps, how exactly can the app be used for marketing strategies?
Snapchat has 200 million users worldwide, and half of them are active daily. Therefore, it is the perfect platform to gain attention. Germany belongs in the top 10 of countries with the largest number of users and the fastest growing audience on snapchat. German businesses are slowly jumping onto the bandwagon like the USA and beginning to use snapchat as a standard tool.
HBI created strategic ways to use snapchat in your marketing strategy. Being creative is a great way to gain high attention from your followers, even if you have to be a little crazy. Labelling your pictures is smart just in case you have a screenshotter follower. Partnering with famous influencers can help grab followers attention to your snaps.
Read the full article to learn more about these Snapchat social media marketing strategies.
