Worldcom Response to COVID-19 and Coronavirus
If you are seeking a strategic communications partner to help you navigate Communications needs during COVID-19 / coronavirus outbreak, please visit Our Offices to find a partner in your area.
- COVID-19 and Communications: How to deal with the crisis?
- COVID-19 Communications Counsel Hotline
- Take the Quiz: COVID-19 – Are You Prepared?
- Coronavirus Communications – Important Considerations
- Balancing Act: Communications Response to Coronavirus
- Public Relations Tips to Stop COVID-19 Cancellation Epidemic
- 8 Ways To Optimize Your Digital Marketing Strategy In The Time Of Coronavirus
- Why you need SCARF to protect your business from the impact of Covid19
- The 2020 COVID-19 Crisis and Your Communications Strategy: A Letter to CEOs
- Six considerations when communicating through a crisis
- Communicate during the time of the coronavirus : Seven tips for business leaders
- COVID-19 : How mindfulness can bring relief to employees
- Navigating your brand through a crisis: What to do today to set yourself up for success tomorrow
- 10 Things Every Company Should Do NOW
- What to do when your customers have vanished?
- Effective Media Relations In A Time Of COVID-19
- COVID-19: 9 Ways to Adjust your Marketing and PR Strategy
- Best Practices for Crisis Communications During a Pandemic
- Creating Quick, Quality Video Content While Staying At Home During COVID-19
- A Quick Guide To Coronavirus Crisis Communications
- How To Adjust PPC Campaigns For Google’s Redefined COVID-19 Search Patterns
Declared as a pandemic, there is widespread concern about COVID-19. As this day dawned, businesses are facing a real threat that can jeopardize not only the health of employees, but the financial stability of the organization and the public’s confidence in it.
In such a situation, communications are crucial, and transparency is key.
Let’s take a look at six facets of the day-to-day work of communications and public relations professionals whose services may be needed, and the best practices to stay the course during this storm, the intensity and duration of which are unknown.
We’ve heard from many of you about the unprecedented and fast-moving circumstances facing our various organizations as a result of COVID-19. Right now, we are all navigating this very serious and fluid situation.
As operational policies shift and transform, and we deal proactively and reactively with the landscape as it evolves, now is the time to focus on communicating in a clear, consistent and concise way with key stakeholders.
The impact of a pandemic has moved from a theoretical disruptor to an acute threat with the COVID-19 outbreak. As with all crises, preparation is key to minimizing the damage the outbreak has on your organization.
To aid in your preparations, we’re sharing a short quiz that can help identify areas your company may wish to address.
The global implications of COVID-19 – commonly known as coronavirus – appear to be changing literally by the hour. We thought it might be helpful to share what we’re seeing and hearing from the experts on our Health and Crisis + Critical Issues teams as well as our outside partners around the globe.
Regardless of where this goes, we’re advising companies to carefully consider the importance of communications to key stakeholders who could be affected, concerned or simply interested in its potential or real impact.
Based on several conversations with our contacts in various public health departments, here are a few observations:
The spread of coronavirus (COVID-19) and related economic disruptions present huge challenges for communications leaders, especially for those leading the function for global companies with business interests and employees around the world.
The situation is fluid and fast-moving. Actions, decisions and communications that are appropriate for a worldwide audience may not be appropriate for a localized audience in places where the public health dimensions are more acute, and vice versa.
Communications, public relations and marketing decision-makers need to balance competing priorities.
Amid the disruption that COVID-19 is wreaking lies another epidemic – a slew of cancelled meetings and business initiatives. We’re already seeing the economic effects of the virus, and they have the potential to be massive. Scores of organizations of all sizes are suspending usual operations – and cancelling meetings — and sending employees to work from home. To maintain business continuity and ensure survivability, especially for B2B organizations, work cannot just come to a halt.
Now is the time to pivot or postpone, not cancel.
Nearly all businesses have been impacted in some way by COVID-19, and the PPC world is no exception. Unless your business is lucky enough to be selling hand sanitizer, face masks, toilet paper, or even vodka, the impact on your PPC accounts is likely not positive.
What you shouldn’t do is freak out and pause all of your campaigns. In fact, now is an optimal time to invest more time in further optimizing your campaigns, given that the entire world is at home and browsing on the internet for things to entertain them, interact with, and view.
That said, let’s take a look at what you can do to stabilize your efforts, and ensure that you sustain your ROI from your digital marketing budget.
Covid19 is making everyone anxious. This anxiety is much more than about just catching the virus. It’s about the huge uncertainty the virus is creating. People are uncertain about the impact this will have on their employer, their job, their ability to pay their bills.
This is a genuine test of leadership. How does a leader create certainty for every employee? I believe that the SCARF framework provides a very useful checklist for leaders to follow.
A few weeks ago, coronavirus seemed like an inconvenience at most. Now, with more than half of American jobs in every category suddenly at risk because of the financial consequences of the coronavirus crisis, the future of your own organization may seem imperiled. Lives are upended, program revenues are halted, and donors and other supporters themselves face uncertainty.
You need no reminder of the many factors you cannot control. Many nonprofits will need to reduce staff; others may close and not reopen. It is vital, even in these early days of this crisis, to envision what you want your organization to be when we eventually emerge from imminent threat of coronavirus and finally have a clearer account of lives and livelihoods forever changed.
Be reassured that even the most catastrophic crisis can be an opportunity to showcase inspired leadership. Now is the time to step forward with reason and optimism to prepare your organization to emerge from this crisis better than before.
Where to start?
Uncertainty is what makes dealing with a crisis so difficult.
Crises are seldom isolated incidents, but more often a series of events that escalate, sometimes to the extent that they threaten a business’ existence.
Never has this been truer.
It’s hard to think of a sector of the economy that won’t be affected by the Covid-19 crisis except, perhaps, the manufacturers of toilet paper, hand sanitisers, medical gloves and facemasks.
Following the President’s announcement on Sunday, by now, responsible businesses will have plans to limit or prevent the spread of the virus. They will have communicated these policies to employees and informed clients, customers and suppliers about what they are doing and the extent to which these measures will or won’t affect them.
Job done? Not quite.
The global COVID-19 pandemic is taking us out of our comfort zone and forcing us to measure our words and actions. Business leaders know how essential communication is under such circumstances.
After offering a first guide to address communications and public relations during a pandemic in this blog post, here are seven more specific recommendations.
Beyond the physical symptoms, the effects of COVID-19 can also be felt in the general well-being of workers. Since the government’s announcements, a number of employees are now working from home or have seen their work habits change within a few hours. How can business leaders help their teams deal with this new reality? We believe that mindfulness is part of the solution.
At CASACOM, we practice mindfulness on a regular basis. Before each team meeting or important exchange, we conduct a guided meditation of a few minutes to allow us to refocus and even increase efficiency. We also organize group meditations on Mondays, to start the week well, and on Wednesdays, to navigate it with strength.
In uncertain times such as right now, mindfulness can be key to increasing the level of resilience and reducing employee anxiety. To find out why and especially how to make mindfulness part of your work environment, we spoke with our coach, Lucie-Anne Fabien, president of Metaconscience, who helps companies incorporate mindfulness into their business practices. This is the fruit of our learning.
By definition, a crisis is caused by a major, yet temporary change. And, while we take solace in knowing that “this too shall pass,” often times the impact of such a significant change, albeit temporary, can have long-lasting implications.
In a time where media consumption is at an unprecedented high (someone tweets about the Coronavirus every 45 milliseconds), access to real information from credible sources is more important than ever. People are looking to leaders for guidance and reassurance and more and more, they are looking to brands as well. How your business chooses to engage in the conversation today can impact how you come out on the other side tomorrow.
When it comes to communicating during a crisis, brands that are able to answer a few simple questions and align their communication strategies accordingly, will weather the storm and come out on top.
I had a lot of conversations with many CEOs, managers, or managing teams across the globe in the last couple of weeks. Our dialogue has obviously intensified: the world is in crisis, and every day seems like a new battle.
Most of the companies I’ve spoken to had never gone through times like these. Even those who had were in no position to generate some crisis go-through instructions. Because this is a completely new situation. However, there’s a silver lining in all this. Everybody seems to be ready to do a sort of reset, learn from each other and spread the good deeds.
Talking with all these wonderful people – What should we do? How can we help? How’s going to be tomorrow like? What should we tell to our employees? How’s business going to be in, like, 5 months from now? – I’ve come across more on some topics than others, so here they are, shared with you, provided that they are based on quick reaction and common sense, in an exceptional situation.
The world has changed. It is now more critical than ever to model the behaviors of your customers.
As a Behavior Designer, I’m often asked how I would apply behavior modeling in a variety of situations that have nothing to do with marketing. These questions have ranged from “How do I get my son to clean up his room?” to “How do we change the behaviors of our internal communication structure?”
Due to COVID-19, business is far from usual. It may not feel normal again for quite a while. As expected, everyone’s first concern is (and should be) the health and safety of family members, loved ones, friends and colleagues. But, a big part of that revolves around staying employed, ensuring people have jobs and are able to continue to work. Keeping a business going, retaining customers and growing your consumer base cannot be ignored. So, what is the solution? And how does Behavior Design fit in?
Media relations is a cornerstone of most PR and marketing campaigns – one that is reliant on the ongoing and ever-changing news cycle. In a time of crisis, such as COVID-19, it is the news cycle, and not the professionals’ efforts, that often dictate media relations success.
So how does one garner the media’s attention for clients in a time of COVID-19?
1. By understanding how the news cycle operates in times of crisis and
2. By finding inroads to insert your client’s narrative in meaningful and authentic ways.
Enter: The Mirror, Picture and Window process of crisis news reporting.
The coronavirus has impacted every part of our lives. Our thoughts go first and foremost to the people that have been severely affected, and our heroes on the front lines. I also find myself thinking about our clients and peers, who are tasked with marketing and communicating in an incredibly complex, sensitive and uncertain environment.
Our new marketing reality: The best-built plans are now in disarray. Events are canceled, and campaigns and trends that were hot two months ago are no longer relevant. As marketing leaders, our job is to adjust our strategies, refine our stories and where possible, use the time and budget to explore new channels and approaches.
Here are nine ideas and considerations for marketing amidst the COVID-19 crisis.
Even businesses with solid crisis plans in place couldn’t have foreseen a pandemic scenario like the one unleashed by the global spread of coronavirus (COVID-19). After the initial shock triggered by social distancing restrictions, not to mention the stock market tumble, organizations need to keep their focus on maintaining business continuity. Whether your business is deemed “essential” or “non-essential” under the new emergency directives, how you communicate can protect your bottom line and corporate reputation. Here are three things every organization should prioritize.
With the world in various states of lockdown and social distancing, you likely have had to make your office virtual, and have your staff work remotely. This may put a damper on the timeline of your campaigns; for now you’re having to continue on without an easy way to generate new content. In fact, video can be particularly hard to produce when no one is in the same room. So, what are your options?
In the public relations world, there are a handful of case studies that serve as sterling examples of effective crisis communications. Tylenol and Diet Pepsi stand out. In each of these cases, leadership set the tone for the response. Organizations reacted quickly, communicated frequently and outlined a clear action plan with a timeline and solution options. In hindsight, it’s now well-understood that the public’s perception of danger outweighed any actual health risks.
This time it’s different.
The coronavirus pandemic will no doubt define the entire year of 2020. As we continue to see the outbreak spread and how governments and businesses adapt and respond to COVID-19, we’ve seen changes in every aspect of our daily lives. Even on Google, we’ve seen large shifts in the way people search during this crisis. Advertisers know all too well that COVID-19 has impacted many industries and their PPC campaigns, but understanding how to adjust to the rapidly changing trends can help keep campaigns and businesses agile during this uncertain time.