PR Expert Guide: How to do successful products launches in Latin America
The Latin American market presents a significant growth opportunity for both business to business and consumer brands. Growing fast and representing around 10% of the global population. The region is experiencing geo-political transformations, a rise in consumer empowerment, economic confidence, and digital disruption in every industry.
In this rapidly changing market it takes real skill, experience and cultural understanding to create winning communications and PR campaigns that trigger the right reaction.
Worldcom Public Relations Group’s partners understand how to unlock the potential of the Latin America market and, shared their advice on how to successfully launch a product in the Latin American market. Attendees to the webinar learnt about:
- How to introduce products and services in LATAM
- Cultural differences between the different countries in Latin America
- The new PR approaches to traditional media and the growth of influencers in Latin America.