From Storytelling to Story Showing: A necessary transformation in B2B tech
Communications professionals have always been storytellers, but our partner Helga Bailey International says a storyshowing is a necessary transition in B2B tech. The growth of technology has shortened consumers’ attention spans. Creating easily digestible content is a way to elevate a brand’s voice. To do this effectively, HBI says communications professionals have to do more than tell a story; we have to show the story. This is what HBI calls visual content marketing.
Learn how storyshowing through visual content marketing makes sense for B2B brands.