Research: Unlocking the Modern Family Mindset
Today’s parents are raising children in a vastly different world – one shaped by endless information, evolving family structures, and rising expectations. To better understand how brands can authentically connect with this generation of caregivers, Litzky PR conducted an in-depth attitudinal research study exploring parents’ beliefs, motivations, and behaviors.
While we’ve long known that parents don’t fit a one-size-fits-all model, our research uncovered that the “modern parent” can be characterized within three distinct parenting archetypes – each with their own mindset, media habits, and motivations that shape how they engage with brands.
Download the Understanding & Engaging Today’s Parents workbook >
What You’ll Find Inside
The report provides a way to start building a comprehensive approach and start building more meaningful connections with the modern family audience.
- A breakdown of each archetype’s values and motivations
- Guided worksheets to align your brand strategy
- A messaging framework to build credibility and trust across audiences
- A checklist to ensure your campaigns resonate with all types of parents
