What PR Really Means

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Sometimes when you tell people you are in public relations, they give you a puzzled look. People don’t always know what our line of work entails. According to the Public Relations Society of America (PRSA), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

But what does that mean? In a PR agency setting, this means that we assess and recommend the best ways for our clients to communicate and build rapport with their target audiences. To successfully do this, you need to do four activities every day.

The first is to listen. Listening is important to understand what your client needs and how you are going to translate these needs into meaningful information for their customers. Find out the next three from the Nuffer, Smith, Tucker Public Relations blog.

Nuffer, Smith, Tucker is a public relations firm and communications agency known for a strategic mindset and creative solutions that drive business results. They help organizations forge meaningful relationships, create conversations and tell their story through effective media relations, strategic planning, marketing communications, digital and social media, and community outreach.

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