Media Training a Healthcare Pioneer

Share this insight:

For more than 100 years, City of Hope has been known as a leading cancer institute and healthcare provider, a pillar of the Los Angeles medical community. City of Hope needed to revamp the way it communicated with its audiences and gain a better understanding of new communication platforms, and how to use them for healthcare marketing..

The Pollack PR Marketing Group (PPMG) worked with City of Hope to increase brand awareness with new audiences through modern communication strategies and tactics. They focused on controlled messaging, social media content, influencer marketing and more for the healthcare provider.

PPMG is a full service public relations and marketing agency serving client needs throughout the United States and abroad. PPMG offers a variety of services including media relations, market research and strategy development, community relations, crisis management and more. Read more about Pollack PR Marketing Group’s work with City of Hope.

Receive more Worldcom insights:

Related insights

Thoughts you may be interested in.

Mastering Shoulder Season

Every travel destination has a period of time during the year that is slower than other times.  This time of […]

The New Wave of StoryShowing

Communication is rapidly changing. People have shorter attention spans, and lose interest fast. It is no longer effective to just […]