Longwood University: Unleashing the Power of Brand
Worldcom partner, Padilla, created an eight-year enrollment management campaign for Longwood University. The university needed to revitalize and update their brand and boost enrollment.
Padilla created the Discover the Power in You campaign, that included television, radio and digital advertising in key markets during optimal recruiting periods. New digital advertising and print advertisements were created to reflect the brand and the cyclical needs of educational marketing. Word of mouth programs were strategically initiated on campus as well as across various social media platforms.
This campaign resulted in a 20% overall increase in admission applications. See the rest of the Longwood Campaign results.