Increasing Employee Engagement and Productivity with the SCARF Framework

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It’s no secret that a major key to a successful business is having engaged employees. According to the Employee Engagement Alliance, there is a 51.9% difference in company income growth between companies with and without engaged employees. That’s why more and more companies are incorporating reward and recognition programs for their employees to keep them engaged and excited about their work.

Part of having engaged employees includes understanding how to work with and talk to each employee Onva looked to David Rock, a leading neuroscientist, and his SCARF-model framework, which helps managers communicate with their employees. The SCARF-model is broken into five areas; status, certainty, autonomy, relatedness and fairness. 

Status represents our social need is to understand where we fit because how we are viewed by our colleagues really matters. Employees want to know that they are essential to the success of the company. If they don’t feel they are part of the team, it can negatively impact their work.

Certainty revolves around the ideas that the human brain needs to know what will happen next. Employees want to know the company’s purpose and have a clear understanding about where it is heading to avoid stress and anxiety..

To learn the rest of the SCARF framework, visit Onva’s blog Personalised Communication that Addresses Innate Social Needs Plays a Major Role in Keeping Employees Happy and Productive.

Onva was founded to help businesses grow by using conversational marketing and sales. Its services are aimed at increasing revenue and profit by improving the effectiveness of sales and marketing through the close engagement of its clients’ customers and employees–regardless of whether they are business buyers or consumers. Learn more on the Onva website.

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