Top Tips: Mind your (financial) language! Increasing investor confidence with the help of Artificial Intelligence (AI)

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Top Tips: Mind your (financial) language! Increasing investor confidence with the help of Artificial Intelligence (AI)

Artificial Intelligence (AI) is being used in many markets to uncover correlations that were previously hard to identify. Worldcom Partner, Kirchhoff Consult AG, has done exactly that in the field of Investor Relations.

Working in partnership with PRECIRE Technologies GmbH (an AI specialist) and the Chair of Accounting and Auditing at HHL – Leipzig Graduate School of Management, Kirchhoff has identified that the language used by CEOs in Annual Reports has a direct influence on the type and range of analyst forecasts.

The study analyzed all the CEO letters in the Annual Reports of DAX 30 companies between 2015 and 2017. It searched for 29 communications factors and compared these with the forecasts produced by financial analysts.

Based on the results, we have pleasure to offer four top tips.

Download the top corporate language tips for Investor Relations.

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Kirchhoff Consult AG

Financial and corporate communication is the main focus of Kirchhoff Consult with reporting, investor relations, financial PR and capital market transactions as their specialty. Their clients comprise blue chip companies as well as small and mid caps. Clients can benefit from Kirchhoff Consult’s longstanding experience in capital markets and the expertise of an interdisciplinary team of financial communication specialists, PR/IR advisors, financial analysts, journalists, designers and online experts.

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