What Creativity Can Do for Your Business

Creativity in Business

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Instant gratification – it’s what consumers and even business professionals now expect from brands. Is your brand able to meet this growing need?

Businesses and brands recognize that they cannot afford to sit idle in the fast-paced world of technology and social media.  Because of this, organizations are increasingly recognizing the need to think and behave creatively.

Why is creativity so important for business success?

Padilla explains in their recent post:

“By definition, creativity challenges people to rethink the norm by applying their knowledge and experience to explore a different approach. This is essential for not only keeping up with evolving technologies and expectations but also standing out.”

Padilla’s not alone in this thinking. In fact, a study from Forrester reports that 82 percent of executive agree that companies benefit from creativity, with more than 50 percent reporting setting goals for achieving creative outcomes.

“Companies that embrace creativity outperform peers and competitors on key business performance indicators, including revenue growth, market share, and talent acquisition,” reports Forrester.

Ready to uncover strategies for fostering creativity within your organization? Join Padilla’s panelists in their discussion of the role of creativity in business success, or find additional brand insights from Worldcom Partners.


Padilla builds, grows, and protects brands and reputations worldwide by creating purposeful connections through advertising, digital and social marketing, investor relations, and brand strategy. Since 1961, the firm has served consumer, agricultural, environmental sciences, financial services, food and beverage, health, higher education, manufacturing, and technology industries. Padilla offers services in the areas of marketing communications, corporate communications, crisis communications, digital marketing, measurement and analytics, media relations and design.

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