Worldcom Confidence Index 2019 – South America, Latin America & Caribbean Report
The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders. In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic.
Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges.
This year’s findings have uncovered a 21% decline in confidence globally since 2018.
This is the first time we have produced a Confidence Index report for South America. We captured and analysed the online contributions of 328 business leaders from five countries. There are some interesting similarities and differences with the global results.
The top six findings for South America are:
#1 South America’s confidence is the second lowest of all regions
#2 Influencers are the top audience for leader attention
#3 Employee-related topics dominate leaders’ agenda
- Employee-related topics take six out of top eight topics
- Upskilling and reskilling discussed half as much in South America as globally
- Leaders are very confident about communicating with employees. This audience score is almost double the global average
#4 Cybercrime is the most discussed topic, but leaders have almost zero confidence about handling it. The topic is #23 on the index and the region has the lowest score of all seven regions
#5 The impact of the media is the second most discussed topic, but Latin American leaders are concerned about the media’s impact – producing the lowest score for the topic of all seven regions at just 15.30.
#6. South America the most concerned region about issues around global warming and extreme weather with a score of just 12.69
The Global report for the Worldcom Confidence Index 2019 can be seen here. You can view the full South American report here or see the deck below. To have the best viewing experience please use full screen mode.