WORLDCOM CONFIDENCE INDEX 2019 – RUSSIA REPORT
The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders. In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic.
Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges.
This year’s findings have uncovered a 21% decline in confidence globally since 2018.
The top seven findings for Russia are:
#1 Russia is sixth to last on the Confidence Index – with a below Global CI average score
#2 Influencers is the #2 audience for leaders’ attention, but has the highest confidence score for an audience
#3 Employee-related topics high on leaders’ agenda
- Upskilling and reskilling is the most discussed topic
- Employee-related topics take four out of top six topics
- The Russian CI score for employees is 76% higher than the global score
#4 Russia is concerned about corporate image and brand reputation
#5 The media matters and Russian leaders are concerned about its impact
#6 Russia has the lowest confidence score for government and legislative change
#7 Russian leaders are the most concerned globally about global warming and extreme weather events.
The Global report for the Worldcom Confidence Index 2019 can be seen here. You can view the full Russian report here or see the deck below. To have the best viewing experience please use full screen mode.