WORLDCOM CONFIDENCE INDEX 2019 – PORTUGAL REPORT

The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders.  In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic.

Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges.

This year’s findings have uncovered a 21% decline in confidence globally since 2018.

The top seven findings for Portugal are:

#1 Portugal is fourth to last on the confidence index – well below the average CI score

 #2 Influencers climb to the #1 audience for leaders’ attention. The share of attention for employees’ is around half of that of influencers

#3 Employee-related topics dominate leaders’ agenda

  • Employment benefits influence on success is the most discussed topic
  • Employee-related topics take top five places
  • Employees are in the third place for leaders’ attention

#4 Leaders in Portugal very concerned about corporate image and brand reputation

#5 Portuguese leaders are the most confident globally about the impact and role of the media is highest among Portuguese leaders

#6 Portugal moderately confident about satisfying customers

#7 Use of technology to collaborate and innovate is a big concern for Portuguese leaders.

The Global report for the Worldcom Confidence Index 2019 can be seen here. You can view the full Portugal report here or see the deck below. To have the best viewing experience please use full screen mode.

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