WORLDCOM CONFIDENCE INDEX 2019 – AUSTRALIA REPORT
The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders. In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic.
Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges.
This year’s findings have uncovered a 21% decline in confidence globally since 2018.
The top seven findings for Australia are:
#1 Australia has the joint second highest confidence score in 2019
#2 Influencers become top audience for leader attention, but leaders are concerned about reaching them
#3 Employee-related topics dominate leaders’ agenda
- Upskilling and reskilling the most discussed topic
- Employee-related topics take six out of top eight topics
- Employees are a concern and produce the second lowest CI score for audiences
#4 Australia has the second highest CI score for corporate image and brand reputation. Confidence in dealing with a crisis is also high
#5 The media matters and Australian leaders are mildly concerned about its impact
#6 Australian leaders are very confident about dealing with cybercrime
#7 Australian leaders confident about the way political leaders communicate on social media and how it impacts the business.
The Global report for the Worldcom Confidence Index 2019 can be seen here. You can view the full Australian report here or see the deck below. To have the best viewing experience please use full screen mode.