WORLDCOM CONFIDENCE INDEX 2019 – JAPAN REPORT

The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders.  In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic.

Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges.

This year’s findings have uncovered a 21% decline in confidence globally since 2018.

The top seven findings for Japan are:

#1 Japan has the biggest increase of confidence in 2019 – up a massive 74 per cent

#2 Influencers climb to #1 audience for leaders’ attention and see biggest increase – up a massive 269 per cent

#3 Employee-related topics high on leaders’ agenda
• Employment benefits influence on success the most discussed topic
• Employee-related topics take five out of top six topics
• Employees’ CI score is 78 per cent lower than the global value for this audience

#4 Japanese leaders slightly concerned about their corporate image and brand reputation but very concerned about protecting it in a crisis

#5 The media matters and Japanese leaders are very confident about its impact

#6 Leaders in Japan are very confident about customer satisfaction

#7 Japanese leaders concerned about the way political leaders communicate on social media and how this impacts the business.


The Global report for the Worldcom Confidence Index 2019 can be seen here. You can view the full Japan report here or see the deck below. To have the best viewing experience please use full screen mode.

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