WORLDCOM CONFIDENCE INDEX 2019 – CHINA REPORT

The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders.  In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic.

Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges.

This year’s findings have uncovered a 21% decline in confidence globally since 2018.

The top seven findings for China are:

#1 China’s confidence falls 22 per cent but is #2 out of all countries

#2 Influencers climb to #1 audience for leaders’ attention – up 43 per cent

#3 Employee-related topics high on leaders’ agenda
• Investing in upskilling and reskilling the most discussed topic
• Employee-related topics take five out of top six topics
• Employees’ CI score is third highest on the Chinese Confidence Index table

#4 Chinese leaders concerned about unacceptable behaviour

#5 The media matters and Chinese leaders are confident about its impact

#6 Global trade agreements and tariffs undermine Chinese confidence

#7 Chinese leaders concerned government and legislative change.

The Global report for the Worldcom Confidence Index 2019 can be seen here. You can view the full China report here or see the deck below. To have the best viewing experience please use full screen mode.

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