Worldcom Confidence Index 2019 – Africa Report

The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders.  In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic. 

Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges.

This year’s findings have uncovered a 21% decline in confidence globally since 2018.

This is the first time we have produced a Confidence Index report for Africa (including the Middle East). We captured and analysed the online contributions of 753 business leaders from 22 countries. There are some interesting similarities and differences with the global results.

The top six findings for Africa are:  

#1 African leaders are the most confident globally about dealing with influencers – three times the confidence level of European leaders

#2 African leaders are only confident about six topics. They show increasing levels of concern for the other 17 topics in the report 

#3 Employee-related topics dominate leaders’ agenda

  • Employee-related topics take six out of top ten topics
  • Upskilling and reskilling is the most discussed topic and also has highest confidence rating
  • African leaders 50% more confident about connecting with employees than their global peers

#4 African leaders are very concerned about handling a crisis. This topic is #22 of 23 topics in the African Confidence Index

#5 The media matters and confidence in dealing with them is very high 

#6. African leaders are concerned about global warming and extreme weather. Their confidence score of 16.50 is 24% lower than the top-scoring region – Europe – and almost 20% lower than the global score for the topic.

The Global report for the Worldcom Confidence Index 2019 can be seen here. You can view the full African report here or see the deck below. To have the best viewing experience please use full screen mode. 

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