We started working with One & Only Palmilla in 2004, our goal was to increase the number of Mexican guests in the hotel. At the beginning there was an annual market share of 0.8% Mexican travelers. Throughout nine years working with them, we created a continuous presence with target media as well as promotion with luxury travel agents. We did press conferences, distributed press releases, looked for media pitches, organized media road shows, FAM Trips for both media and travel agents and photo shoots. By 2012, numbers increased to over 11% market share (14 million dollars in revenue) never having used any type of advertising.
Related Case Studies
Designing an Experiential Lifestyle Marketing Platform For a Hotel Chain The challenge for Luxe Hotels was to design an experiential […]
A Birthday Party Becomes an Experiential Lifestyle Event When the city of Beverly Hills, renowned for its special glitz worldwide, […]
The country of Azerbaijan was preparing to host the Blancpain Sprint Racing Series. Simultaneously, the ministry of tourism was eager […]