Granular Targeting Increases Full-Pay Boarding School Applications
Worldcom partner, True Digital Communications, is redirecting the marketing and communications strategies for an independent school. The boarding school case study, expresses how there are issues attracting full-pay families. True Digital is working to focus more on full pay, and consequently moving strongly into digital marketing tactics and content marketing.
The case study explains the problems the school was facing, school research, what needs to happen and results of study. The case study also provides recommendations and key learnings to the study. The main problem was low enrollment particularly from low pay families. At the time the school had no current plan, measurement or connection to admissions.
True Digital took over the role of outsourced head of communication and marketing. True conducted a strategic planning session with the five senior-most administrators and created a summary plan on which to base specific initiatives. True improved the school’s website content that enhanced outreach in several new markets.