Webinar Recording: Behavior Design: Why it works & How to apply it
Behavior design is an approach used by some of the most successful companies in the world to strategically and thoughtfully influence human behavior. This practice can inform and refine planning, executions and analysis, in turn creating the environment to facilitate behavioral changes. Behavior Design is rooted in the teachings of Dr. BJ Fogg, PhD, who founded of the Persuasive Technology Lab at Stanford University.
Roger Hurni, Off Madison Ave’s managing partner, is a certified behavior designer through Dr. Fogg. Roger will lead this webinar on the understandings and application this area of behavioral science and talk about behavioral design patterns.
This webinar is ideal for anyone responsible for communications strategy and planning who wants to integrate human behavior insights.
That’s why Worldcom PR Group’s experts hosted a Webinar to give expert insights on Behavior Design: Why it works and How to apply it.
In this webinar, attendees:
- Gained an understanding of Behavior Design basics
- Found out why it works
- Received examples of client and employee applications
- Asked questions to experts to get further insights
To view the on-demand recording of the webinar. Simply complete the form at the bottom of the page
Meet the Expert
Roger Hurni, USA
Managing Partner and Chief Creative Officer Roger Hurni brings a unique perspective as a creative visionary, brand strategist and behavior designer to the clients he serves. His background spans regional, national and international agency experience, helping build and grow brands such as Doubletree Hotels, Starwood Hotels & Resorts, P.F. Chang’s China Bistro, Pei Wei Asian Diner, PetSmart, Nike, ABC Network, Wells Fargo and Safeway. His depth of experience gives him the knowledge needed to develop distinctive creative solutions based on sound business acumen. His belief is that great creative and marketing results stem from the alignment of behavioral prompts along the customer engagement path. Roger served on the Arizona Interactive Marketing Association board as President. He was Ad Person of the Year in 2007 and an Ernst & Young Entrepreneur of the Year Finalist in 2003. Currently, he is the Global Board Chair for the Worldcom Public Relations Group.