8 Mistakes to Avoid on Your Hotel’s Social Media Channels

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It’s obvious that hotels need enticing and entertaining social media, but it can be hard to keep up-to-date in this busy industry. To make the information quick and easy to digest and share, Worldcom Partner, Beutler Ink, created this slideshow with 8 mistake commonly made in hotel social media strategy. They also provide tips and tricks about how to avoid mistakes when doing social media marketing for hotels.

Mistake made by hotels using social media include:

  • Not replying to commenters or taking too long respond. It is crucial to act fast on comments and concerns so your customers know you are listening.
  • Using stock images instead of posting of professional photos of the hotels and facilities.
  • Make sure your hotel is not oversharing guest details.
  • Leverage directl message commenters when possible. Consumers are quick to jump to social media when they have an issue or complaint, and solving these in a private manner is always best.
  • Don’t spend too much time on content and not enough on distribution. Consider timing, platform, targeting and promotional budget to cut through the noise. It is also important to not spread content too thinly across many channels. Stick to the channels that get the best results and can be updated frequently..

Another important social media tip to consider is tone of voice. Make sure your hotel has a unique sound and style that is engaging and friendly. Don’t be too formal or dry when posting. Be thoughtful when responding to guests. Most importantly, show them that you care. When it comes to criticism, do not address it. Your hotel’s social media should be used to build and nurture relationships.

Learn more about the biggest mistakes and best advice for a hotel’s social channels.


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