Consumer Public Relations Group
The real challenge in attracting consumers’ attention is the ever more crowded worldwide marketplace of products and services that cut across a broad spectrum of industries. These diverse categories include toys, household products, apparel, cosmetics, automotive, tourism, food and beverage, and many others.
However, the unifying elements of great communications—identifying the consumer demographics; keying into their wants and buying habits; and creating the platform for how to attract that consumer—are common to all industries.
The Consumer Practice Group is comprised of individual agencies, led by the principals of their firms, who cumulatively have the broadest experiences and expertise across the spectrum of consumer products and services. In sharing that experience, partner agencies create a powerful professional entity, affording clients a local, national, and international perspective of their industry, resulting in a competitive advantage for clients.
Clients, which range from Fortune 500 companies to startups, benefit from Members’ combined insight, knowledge, and expertise, while keeping budgets within set parameters. Partners are tapped for their skill within a specific industry on an as-needed basis, and provide available expertise across all geographic boundaries. This cumulative strength affords each agency’s client the opportunity to stay abreast of local, national, and international marketplace trends—across the gamut of consumer products and services.
Chair : Will Ostedt