Partners

Client Successes

Mentoring a Market in Pain

For years, Credit.com was quietly giving consumers access to knowledge surrounding credit, including educational materials and information on credit products and services. However, neither the company nor its stable of experts were broadly recognized as a go-to source for credit and personal finance expertise.

PSB New York was retained to increase Credit.com’s visibility in the marketplace and establish it as a market and thought leader in personal finance education.

The campaign resulted in more than 1000 placements in the first year in top-tier national broadcast, radio and print outlets such as USA Today, FOX News “Fox & Friends,” Time Magazine, CNN, Newsweek, and The Wall Street Journal.

Overview

PSB's New York office serves as your front-line PR team based in the nation's media center with national reach, providing a full range of integrated communications services.

Our NY office serves a variety of sectors including business-to-business, manufacturing, market research, technology, finance, and health care, Padilla Speer Beardsley has the high octane, savvy staff to deliver significant results for clients. Our objective is to generate "top-of-mind awareness" through high value publicity. We mine the knowledge and expertise of our clients to generate thought leadership in their target markets. Also, our "Book Practice" provides an extended platform marketing and publicity tools. We exceed clients' expectations through integrated public relations and marketing campaigns that create business impact and value.

Industry Expertise

• Business-to-Business
• Education
• Electronics
• Financial Services
• Government
• Health Care/Medical
• Not-for-profit
• Technology

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Event Management
• Financial/Investor Relations
• Management Consulting
• Marketing PR
• Media Relations
• Public Affairs

Other Specialties

• Marketing
• On-line Marketing

Practice Groups

Market Intelligence

(Excerps from Managing Director Mike Greece’s “Tempering Public Opinion in the Internet Age” article in PRSA’s “The Public Relations Strategist”, Winter 2008) "Enter the Internet Age. Not only does everyone have opinions, but they have been supercharged in their velocity, intensity and frequency by the increasingly ubiquitous World Wide Web. Like drinking from a fire hydrant, publics now can continuously and instantaneously consume mass quantities of information that fortify and often mutate a continuous array of opinions. “Publics” in general today wield robust and daunting opinions making their voice and actions on the global PR stage akin to “The Incredible Hulk” on roller skates. More important, the empowerment afforded by the net has made everyone an “expert". But eventually, old standards of fact-based, community consensus will prevail when assessing who IS the expert and what information is reliable. Ultimately, bad information will be labeled as such and the general public will filter out those who think they are experts from those who actually are. Today, as in years past, individuals will become the arbiters of truth,. More than ever, PR professionals can serve the vital function of guiding the process.