Partners

Client Successes

Networks Alliance - Upgrading Sydney’s water supply

Formed to ensure continued reliability of Sydney’s water supply network, Networks Alliance is renewing and upgrading water mains across the greater region. Delivering the communications and community relations component of the $250 million infrastructure program, Phillips Group together with Alliance partners, is generating community awareness and support, mitigating any issues and ultimately enhancing the reputation of the program.

Involved and adding value from the design stage through to the ultimate completion of each project, Phillips Group uses a diverse range of capabilities and grass root activities to engage with the community, critical stakeholders and key influencers to achieve efficiency and success for each project.

Overview

Phillips Group, founded more than 30 years ago, is a world class Australian communication company.

We have earned our leadership position through our continuing commitment to partnering with our clients, our innovative strategies and our results.

Through our national network we can implement Australia-wide communication programs drawing on specialist local knowledge to ensure effective delivery of communication solutions to support clients’ business plans and the vision of their company.

Award winning performance – more than 150 industry awards, including 19 coveted international awards – are testimony to our commitment to communication excellence. The recognition by our peers makes us one of Australia’s most respected and most awarded communication consultancies.

Service capabilities - strategy & planning, financial & investor relations, stakeholder relations, issues & risk management, crisis and emergency response, reputation management, change communication & employee engagement & marketing communications.

Industry specialities - agribusiness, banking & financial services, defence, energy, mining, environment, government, health care & life sciences, infrastructure, property, retail & fast moving consumer goods.

In addition to our Sydney office, Phillips Group has offices in Brisbane and Canberra, with representation in other Australian states.

People. Strategy. Results.

Industry Expertise

• Business-to-Business
  • Construction/development
• Consumer Products
• Financial Services
• Government
• Health Care/Medical
  • Biotech
• Labor and Industry
• Sustainability
• Technology
• Transportation
• Waste/Utilities Management

PR Specialties

• Community Relations
• Crisis Communications/Issues Management
• Employee Relations
• Event Management
• Financial/Investor Relations
• Marketing PR
• Media Relations
• Public Affairs
• Public Offers
• Research

Other Specialties

• Marketing
• On-line Marketing
• Other
• Print
• Video Production
• Web Services

Practice Groups

Market Intelligence

Australia is catching the social media wave that is gaining momentum and prevalence in the world of PR and marketing.

To better serve our clients and keep up with the shifts in online consumer behaviour, Phillips Group has embraced online PR and social marketing. We offer social networking tools to build brands, manage reputations and ensure optimum exposure.

Phillips Group has become successfully involved with online communities, social networking, blogs and podcasting. We have experienced first-hand how social marketing can forge business connections long in advance of needing them.

It is important to be prepared to represent brands in a win-win situation compared to those companies that skim social media with tactics and without a full understanding of the medium. Not fully understanding social media communities can result in reputation damage rather than audience engagement.

The way to build a positive reputation effectively in the world of online media is achieved through quality content that is informative. Overall, positive “word-of-mouse” and embracing the online culture of user generated media plays an important role in building a positive reputation. Transparency and participation are the “lifesavers” for a positive online reputation.