Our Clients


701 West Cypress Creek Road, Suite 204
Fort Lauderdale FL 33309-2045
United States

Office Phone: (954) 730-7730
Fax: (954) 730-7130

Gary Bitner
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Michael Goodman
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Targeting Florida, the Caribbean or Latin America? Headquartered in Fort Lauderdale, and with a second office in Orlando, Bitner Goodman is a full-service public relations firm with staff professionals who work in English, Spanish, Portuguese and Creole. We represent leading businesses, governments and other organizations, including the Seminole Tribe of Florida and their Seminole Hard Rock Hotels & Casinos, Simon Property Group (Florida) Winn-Dixie Stores, the South Florida Regional Transportation Authority (Tri-Rail), and many more.

Client Successes

Seminole Tribe of Florida Acquires Hard Rock Cafe

The Seminole Tribe of Florida became the first Indian Tribe in North America to acquire an international corporation when it purchased Hard Rock International in 2007 for $965 million. To help spread the news, Bitner Goodman led a team of 14 Worldcom Group firms in crafting and communicating key messages through specific media in major global markets.
The announcement commenced in London and was soon followed by a press conference at the Hard Rock Cafe in New York's Times Square, where leaders of the Tribe gathered to commemorate the historic occasion.

Industry Expertise

  • Automotive
  • Consumer Products
    • Fashion
    • Retailer
    • Shopping Mall
  • Financial Services
    • Gaming
  • Government
  • Real Estate
    • Building and Construction
  • Health Care/Medical
  • Telecommunications
    • Service Provider
  • Travel/Tourism
    • Hospitality
    • Hotel
  • Transportation
    • Rail
    • Road Passenger
  • Entertainment/Cultural

PR Specialties

  • Public Affairs
  • Research
  • Brand Development
  • Community Relations
  • Crisis Communications/Issues Management
  • Employee Relations
  • Event Management
  • Marketing PR
  • Media Relations
  • Minority Relations

Other Specialties

  • Other
  • Advertising
  • Graphic Design
  • Marketing

Practice Groups

Market Intelligence

Florida - Florida - Florida. Long before it became three lines on the late Tim Russert's infamous whiteboard, Florida was the primary focus of Bitner Goodman, one of the state's leading public relations consulting firms. For the past decade, we have represented the Seminole Tribe of Florida, and we have communicated on their behalf in every region of the state.

We think of Florida as a collection of major, medium and minor markets. At the top level: Miami/Fort Lauderdale, West Palm Beach/Boca Raton, Fort Myers/Naples, Orlando/Daytona Beach, Tampa/St. Petersbuirg and Jacksonville. The middle markets consist of Pensacola, Panama City, Tallahassee, Gainesville, Ocala, Sarasota/Bradenton, Melbourne/Cocoa, Stuart/Fort Pierce, and Vero Beach. Then there are the smaller markets, including places like Okeechobee, Key West, Palatka, Mt. Dora and many more. All are unique in their demographics, ethnic makeup and political character. Florida has, in fact, become one of the nation's most diverse states, foreshadowing the nation's future.

In addition to our strong focus on Florida, Bitner Goodman works throughout Latin America and the Caribbean. We conduct indepth media research in the region, helping us to effectively communicate messages and conduct public relations programs.