Partners

Client Successes

The Doe Run Company Community Relations: Neighbors

The Doe Run Company’s annual Report to Its Communities, “Neighbors,” answers a critical need for information on the company’s products, successes and accomplishments. As North America’s largest integrated lead producer, owner of one of the world’s largest single-site lead recycling facilities and proud operator of the safest underground metal mines, Doe Run is a global provider of lead and associated metals. Standing Partnership created initial storylines; worked with leadership for direction and coordination; collaborated with employees at four Doe Run locations to obtain information; developed and edited copy; and worked with a design partner and photographers to create the award-winning publication.

Overview

Founded in 1991, Standing Partnership is a leading strategic communications firm, headquartered in St. Louis. We provide a comprehensive approach to reputation management that advances the objectives of diverse organizations, from local to global. Through the design and execution of creative, strategic programs, we help our clients build trust between their organizations and those who matter the most to them.

Our reputation management programs tap into our team’s expertise in the areas of: >branding and positioning >integrated public relations programs >internal communications >social media/online strategies >crisis planning and issues management

For its clients, Standing Partnership serves as an expert counsel and integrator, bringing together seamless, cost-effective teams that feature the very best firms in their disciplines to accomplish a particular client’s unique objectives. This includes Standing’s own staff, as well as Worldcom partners, research and design companies, advertising agencies, consultants and others.

Industry Expertise

• Agriculture
• Business-to-Business
• Consumer Products
• Education
• Financial Services
• Health Care/Medical
• Other
  • Economic development
• Plant/Life Sciences

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Employee Relations
• Event Management
• Management Consulting
• Marketing PR
• Media Relations
• Public Affairs

Other Specialties

• Marketing
• On-line Marketing

Practice Groups

Market Intelligence

In this age of transparency and authenticity, trust has become the new currency of our economy. Organizations that earn the trust of the people who matter the most to them are better positioned to succeed long term and weather economic or other crisis. High trust leads to greater reputational value and ultimately greater financial value.

Working with large industrial corporations in the Midwest, we have long understood the value of the qualities of transparency and authenticity in conducting community relations or handling a crisis. In recent years, social media strategies have joined the proven public relations strategies of the past, including third-party campaigns, coalition building, and media relations, to give us the ability to establish truly authentic and transparent relationships.

To acquire the currency of trust, organizations must integrate all of these strategies and, most importantly, find a voice that is approachable and inspirational, while leaving room for listening. Managing this voice and the resulting dialogue are the work of the new public relations professional. We must hold ourselves accountable for building relationships – not just driving awareness. We are building trust equity, or what should be considered a reputational insurance policy.