Partners

Client Successes

Helping Oshkosh compete in the world of robotics

As an entrant in the U.S. Defense Advanced Research Projects Agency (DARPA) Urban Challenge, Oshkosh Corporation needed to prove their TerraMax truck could maneuver through city streets - without a driver or remote control - in a 60-mile race through a simulated urban environment. Padilla launched a savvy media relations campaign to set Team Oshkosh apart from its competition. The campaign delivered more than 1.6 billion impressions, a feature article in the Associated Press, major highlights in Forbes.com, Reuters stories, and a live shot segment with KTTV-FOX in Los Angeles. TerraMax was exposed to 31,500 key decision-makers and potential technology partners as well.

Overview

Padilla Speer Beardsley is a national communications consulting firm composed of 112 employee owners with headquarters in Minneapolis and a robust office in New York. Our clients can access global reach through Worldcom Public Relations Group, which Padilla co-founded 18 years ago. Clients include General Mills, BASF, Rockwell, UnitedHealthcare, Procter & Gamble, Macy’s North, Cub Foods, Mayo Clinics, Ryan Companies, Tennant, HB Fuller, Valspar, Metropolitan Airports Commission, American Medical Systems, Synovis, Vital Images, and Builders Association of the Twin Cities. Padilla’s multiple specialties build and protect reputations with nearly every constituency important to our clients’ success – their customers, communities, investors, employees and legislators. Focuses include B2B and B2C in the manufacturing, technology, food and beverage, agribusiness, financial and professional services and retail industries as well as marketing communications for new and existing products and services, corporate communications (including employee engagement, corporate media relations and investor relations), crisis and critical issues, and market and communications research.

Industry Expertise

• Agriculture
• Business-to-Business
• Consumer Products
• Financial Services
• Food/Packaged Goods
• Government
• Health Care/Medical
• Real Estate
• Technology
• Waste/Utilities Management

PR Specialties

• Brand Development
• Crisis Communications/Issues Management
• Employee Relations
• Financial/Investor Relations
• Management Consulting
• Marketing PR
• Media Relations
• On-line PR
• Public Affairs
• Research

Other Specialties

• Advertising
• Graphic Design
• Marketing
• On-line Marketing
• Print
• Web Services

Practice Groups

Market Intelligence

In the past, “going global” was reserved for multinational organizations with huge budgets and resources across the world. Since then, globalization has moved mid-market, with the vast majority of US businesses serving customers outside of their home locations. Padilla Speer Beardsley’s clients are in that category –industry leaders in their categories looking to expand their reputations in key overseas markets. The approach has changed dramatically, with significantly less emphasis placed on traditional media relations, and more emphasis on a “channel agnostic” approach that leverages all forms of communications – traditional media, advertising, social media, events, word-of-mouth marketing and any other method to reach and engage the audience.