Minneapolis MN 55415-1256
Office Phone: 612.455.1700
Padilla is an integrated communications firm that helps organizations achieve their business goals by building and protecting their brands and reputations with the people who are vital to their success – customers, investors, employees, voters, community leaders and others. We’re grounded in the art and science of corporate communications, investor relations and marketing communications, and we’ve expanded and innovated to provide clients with a full suite of the latest tools and technologies for maximum impact.
We have experts in B2B and B2C marketing communications, investor relations, research, media relations, social media, creative and interactive, and crisis and critical- issues management. We’re experienced in a broad range of sectors, including consumer products, agribusiness, manufacturing, technology, health care, environmental, retail, financial services and non-profits. Clients range from Fortune 500 companies to emerging growth organizations.
Geographically, we work all over the United States and around the globe. As a founding member of Worldcom Public Relations Group, Padilla helps clients leverage local expertise in 91 cities on five continents. In nearly any language or culture, Padilla clients will reach the people vital to their success.
Jim Beam - Launching a New Breed of Bourbon
Jim Beam partnered with Padilla to engage new Bourbon drinkers and appeal to existing Jim Beam fans with the launch of its Red Stag liquor.
To generate consumer buzz and awareness, Padilla devised an approach that put the product in the hands of influencers and encouraged consumers to try it.
Padilla engineered a tiered social media-relations strategy that helped boost sales of the product well past projections. Shipments in the first six weeks of 2009 exceeded Jim Beam’s expectations for the entire year.
Meanwhile, coverage was 90 percent positive among the 527 stories that ran, reaching an audience of nearly 56 million.
- Consumer Products
- Financial Services
- Food/Packaged Goods
- Health Care/Medical
- B2B Connectivity
- Brand Development
- Community Relations
- Crisis Communications/Issues Management
- Employee Relations
- Financial/Investor Relations
- Marketing PR
- Media Relations
- On-line PR
- Public Affairs
- Graphic Design
- On-line Marketing
- Web Services
In the past, “going global” was reserved for multinational organizations with huge budgets and resources across the world. Since then, globalization has moved mid-market, with the vast majority of US businesses serving customers outside of their home locations. Padilla Speer Beardsley’s clients are in that category –industry leaders in their categories looking to expand their reputations in key overseas markets. The approach has changed dramatically, with significantly less emphasis placed on traditional media relations, and more emphasis on a “channel agnostic” approach that leverages all forms of communications – traditional media, advertising, social media, events, word-of-mouth marketing and any other method to reach and engage the audience.