Partners

Our Clients


Contact

1101 West River Parkway
Minneapolis MN 55415-1256
United States

Office Phone: 612.455.1700
Fax: 612.455.1060
Website: PadillaCRT.com
crttbuzzbin.com/


Matt Kucharski, APR
Senior Vice President
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Lynn Casey, APR
Chair and CEO
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Overview

PadillaCRT is one of the top 10 independent public relations and communications agencies in the country, formed through the acquisition of CRT/tanaka by Padilla Speer Beardsley. The firm helps clients engage and inspire stakeholders in the health care, food and beverage, consumer goods, financial services, manufacturing, technology, agribusiness and recreation sectors. PadillaCRT has specialized talent in branding, research, corporate and investor relations, creative, digital, crisis management, social media and mobile communication, and is a founding partner of the Worldcom Public Relations Group, a partnership of 100 independently owned partner offices in 133 cities on six continents. PadillaCRT clients include 3M, BASF, Barnes & Noble College, Cargill, Charles Schwab, Ditch Witch, Girl Scouts of the USA, Hass Avocado Board, Land O’Lakes, Merck, Rockwell Automation, RTI Surgical, SAP, UnitedHealth Group, U.S. Highbush Blueberry Council and Wines from Rioja (Spain). The agency’s website is www.padillacrt.com.

Client Successes

Jim Beam - Launching a New Breed of Bourbon

Jim Beam partnered with Padilla to engage new Bourbon drinkers and appeal to existing Jim Beam fans with the launch of its Red Stag liquor.

To generate consumer buzz and awareness, Padilla devised an approach that put the product in the hands of influencers and encouraged consumers to try it.

Padilla engineered a tiered social media-relations strategy that helped boost sales of the product well past projections. Shipments in the first six weeks of 2009 exceeded Jim Beam’s expectations for the entire year.

Meanwhile, coverage was 90 percent positive among the 527 stories that ran, reaching an audience of nearly 56 million.

Industry Expertise

  • Business-to-Business
  • Agriculture
  • Consumer Products
  • Food/Packaged Goods
  • Health Care/Medical
  • Financial Services
    • Investor Relations
  • Chemical
  • Electronics
  • Technology

PR Specialties

  • Research
  • Financial/Investor Relations
  • Media Relations
  • Brand Development
  • Crisis Communications/Issues Management
  • Employee Relations
  • Marketing PR
  • On-line PR
  • Community Relations
  • Social Media

Other Specialties

  • Marketing
  • On-line Marketing
  • Print
  • Web Services
  • Graphic Design
  • Advertising
  • Video Production

Practice Groups

Market Intelligence

In the past, “going global” was reserved for multinational organizations with huge budgets and resources across the world. Since then, globalization has moved mid-market, with the vast majority of US businesses serving customers outside of their home locations. Padilla Speer Beardsley’s clients are in that category –industry leaders in their categories looking to expand their reputations in key overseas markets. The approach has changed dramatically, with significantly less emphasis placed on traditional media relations, and more emphasis on a “channel agnostic” approach that leverages all forms of communications – traditional media, advertising, social media, events, word-of-mouth marketing and any other method to reach and engage the audience.




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