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Our Clients


Contact

333 W. San Carlos Street Suite 900
San Jose CA 95110
United States

Office Phone: (408) 727-0351
Fax: (408) 885-9317
Website: mcgrathpower.com
mcgrathpower.com/blog/


Jonathan Bloom
CEO/Chief Strategy Officer/Founding Partner
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Kathryn Walker
Senior Vice President Client Service/Partner
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Overview

McGrath/Power has accomplished quite a bit in their 30-year history and made big differences for a broad client base facing diverse business challenges. They’ve grown up at the epicenter of B2B and B2C technology, working across communication channels, disciplines, segments and geographies. Their team is expert in bringing new innovations to life, creating new market segments, refreshing mature brands and products and clearly communicating hard-to-understand content to move audiences of all kinds to specific actions. Their clients rely on them to increase sales, corporate awareness, first mover position, influencer validation, partner engagement and more.

Client Successes

SMART Storage Systems - SanDisk Acquisition

Challenge: McGrath/Power client SMART Storage Systems had a vision for how NAND flash could be leveraged in enterprise environments. The Company needed to cut through competitor noise, address an unknown issue and make itself an attractive acquisition target.
Strategy/Planning: The Agency re-focused industry debate with the “Endurance Is…” campaign, giving the Company a platform to introduce itself to market, differentiate and narrow the playing field.
Implementation/Execution: The campaign educated influencers on the importance of endurance in storage solutions, spotlighted the Company’s technology and addressed competitor inefficiencies.
Results: McGrath/Power’s “Endurance Is…” campaign ultimately resulted in SMART Storage Systems’ acquisition by SanDisk.

Industry Expertise

  • Government
  • Health Care/Medical
  • Technology
    • Security
    • Software developer tools
    • B2B Connectivity
    • Broadcasting
    • Embedded
    • Internet
    • Internet Marketing
    • Supply chain
    • Wireless
  • Associations
    • Venture Capital
  • Business-to-Business
  • Electronics
  • Consumer Products
    • Consumer Electronics
  • Telecommunications
    • Call Center/CRM
    • Service Provider
  • Entertainment/Cultural
    • Digital Entertainment
  • Food/Packaged Goods
    • Restaurant

PR Specialties

  • Financial/Investor Relations
  • Crisis Communications/Issues Management
  • Event Management
  • Media Relations
  • On-line PR
  • Brand Development
  • Community Relations
  • Employee Relations
  • Marketing PR
  • Social Media

Other Specialties

  • Video Production
  • On-line Marketing

Practice Groups

Market Intelligence

McGrath/Power’s Silicon Valley headquarters puts us in the heart of U.S. technology innovation. We have worked with technology companies of all sizes and in every stage of evolution – establishing markets for cutting edge start ups, breaking Series “B” funded organizations out of the pack, match-making companies looking for acquisition, communicating the market opportunity for pre-IPO organizations, and maintaining the leadership of stalwart brands.

We maintain practice areas in consumer technology, mobile/wireless, storage, information security, enterprise solutions, embedded systems, internet/ecommerce and entertainment/delivery. In each of these areas, we go beyond the “bits and bytes” to deliver messages in a way that won't just get publicity, but will directly influence your target audiences into taking your desired actions.




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