Partners

Client Successes

Online jolt: static to functional, flat to feature rich

Digital booster shot helps Kruger Seeds showcase world class capabilities
Although a regional U.S. seed company, Kruger competes with multinationals including Syngenta, DuPont/Pioneer and Dow AgroSciences, and needed Web site that provided value and confidence for corn and soybean growers. The site look, along with tools, seed information, dealer locaters and company information was all updated based on analysis of user input. In the first 30 days post-launch unique visitors to krugerseeds.com more than doubled, time spent on the site averaged nearly eight minutes a visit, often with the seed selection tools, and nearly 10 prospects per day opted-in for product information e-mails.

Overview

In a world where opinions are shared instantly, Morgan&Myers builds brands, relationships and reputations that last. We are a full-service communications firm that believes combining the passion of our employees with the opportunities of our clients create experiences leading to demand and trust. Demographics: Morgan&Myers is a 25-member, 26-year old firm with three locations in the upper Midwest of the U.S., Milwaukee, Wisc., Minneapolis, Minn. and Waterloo, Ia. Markets: Primarily in the food and agricultural industries. Some human health and financial. Practice areas: To build brands, relationships and reputations we employ a variety of practices, including: Strategic planning, Public relations, Social alignment, Corporate responsibility, Brand management, Channel communications, Event management, Internal communications, Influential communications, Word of mouth communications, Crisis prevention & management, B2B communications, Nutrition communications, Research services, Creative services, Media services, and Digital services.

Industry Expertise

• Agriculture
• Business-to-Business
• Chemical
• Consumer Products
• Food/Packaged Goods
• Health Care/Medical
• Labor and Industry
• Plant/Life Sciences
  • Conservation
• Technology
• Waste/Utilities Management

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Employee Relations
• Management Consulting
• Marketing PR
• Media Relations
• On-line PR
• Public Affairs
• Research

Other Specialties

• Advertising
• Graphic Design
• Marketing
• On-line Marketing
• Print
• Web Services

Practice Groups

Market Intelligence

Agriculture and Food Morgan&Myers knows: That food company decisions made with consumers in mind can cause farmers to howl; That farmers turning grain to fuel can cause manufacturers to howl; And, that groups aligned on labor are at each others throats on labeling. We know how every link in the food chain affects the next. That’s because we have two perspectives on agriculture: deep and wide. And, know food production, pasture to plate. In agriculture, our clients span the entire chain: equipment, seed, biotechnology, producer co-ops and marketing boards, animal health and nutrition, etc. And we work with the grain handlers and processors. Most of our agricultural team grew up on farms and ranches. Many of us are still actively involved with farm, dairy, beef and hog operations. Our passion for agriculture pervades our work. Food production grew naturally from our agricultural background. Our clients include manufacturers, packaged goods and fast food. We understand the interdependence of the whole. We also know the majority of consumers are far removed from the details of food, but want the information anyway. Our balanced big-picture insights allow us to provide informed, creative and pragmatic counsel. We create change and make a difference.