Partners

Client Successes

THE FRESHAIRE CHOICE™ - HELPING CONSUMERS BREATH EASIER

VOCs are bad. That’s why our client, ICI, created the first-ever paint with no VOCs. And, they looked to Liggett Stashower to build the brand.

Using our proprietary Know+How™ process, we named the product, identified the audience and crafted a unique brand promise. From there, we created a complete, eco-friendly campaign -- from package design to grassroots marketing programs.

The Freshaire Choice hit The Home Depot stores in April 2008 and the message has been soundly received. With Liggett’s help, ICI rose above the “green” clutter and delivered a breath of fresh air.

Overview

Are we proud of our 76-year history and the leadership position we have held in the traditional public relations and advertising disciplines? Absolutely. But the past is no place to be spending our time. The seismic shifts that are reshaping our industry, creating a new and sometimes disorienting market for our clients, have had a dramatic impact on the way we do business, as well.

Today, we are building a new kind of agency. One fueled by passion, enthusiasm and insight. A place focused on helping brilliant people spread their ideas. An agency that is constantly evolving and adapting to keep pace with relentless cultural changes.

We have not abandoned our roots and consider ourselves to be experts in the traditional public relations and advertising disciplines. (You’ll see many of them listed in the sections that follow). And, we’ve quickly developed a national reputation for our work in the digital space. But our approach is to focus on the democracy of the idea, not its source. This allows us to exploit our clients’ unique opportunities by bringing creative, big-idea thinking to every assignment and deliver breakthrough ideas that create head-turning results and award-winning recognition.

Industry Expertise

• Business-to-Business
  • Construction/development
• Consumer Products
• Entertainment/Cultural
• Financial Services
• Food/Packaged Goods
• Health Care/Medical
• Not-for-profit
• Real Estate
  • Building and Construction
• Sustainability
• Technology
  • B2B Connectivity

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Employee Relations
• Event Management
• Marketing PR
• Media Relations
• On-line PR
• Presentations
• Research

Other Specialties

• Advertising
• Graphic Design
• Marketing
• On-line Marketing
• Other
• Print
• Video Production
• Web Services

Practice Groups

Market Intelligence

We live in a new age of information gathering. Thanks to the Internet, satellites and TiVo, consumers can collect and consume information and entertainment whenever and however they like it. And, today’s consumers are no longer satisfied with passively consuming the messages delivered by the media and businesses. In this age of blogs, message boards and forums, third-party Web sites, and podcasts, consumers and business decision-makers are active participants and are wrestling the control of what gets said about whom and how and when its gets communicated.

At Liggett Stashower, we are in the business of Building Brands. And, we believe that branding is all about making the right connections. Our goal is for the brands we represent to make meaningful connections with customers at the most relevant moments. We know this requires us to be more innovative, savvy and creative in how we deliver our brand messaging for our clients. We examine our clients’ customer’s journey through life. And, we search for those critical touch points – the point in a person’s life stage, daily routine, media habits, etc. – where we can help to create a meaningful brand experience that they’ll remember. That’s when the magic happens for a brand.