London WC2A 1HR
Office Phone: +44 203 176 4700
Probably best described as a big brand and big ambitions boutique, with Kaizo you get Kaizo.
No silos, no internal structures, no barriers; just a great mix of hands on, energetic, digital savvy consultants that meet your challenges head-on.
100% management owned, we are always looking for partners with the same entrepreneurial spirit whether to work with or for, and for people to join us who are serious about a successful career.
Independent, award winning, results driven, with great reach globally through the Worldcom PR Partnership… yes that’s us…
The standout launch of 2011
We launched Truvia® sweetener with one of the ‘standout events’ of 2011 according to Time Out. The Truvia® Voyage of Discovery transformed over 400 square meters of the roof at Selfridges into a magical pop-up island and boating lake, representing the birthplace of key ingredient stevia and recounting the unique journey taken by the Truvia® brand to becoming US category leader.
2,000 public tickets sold-out within 2 hours and 200 journalists and countless retail customers and potential partners attended. 10 TV slots including DayBreak weather reports added to over 500 million OTS for the brand launch. The product arrived on supermarket shelves in late 2011
- Consumer Products
- Consumer Electronics
- Food/Packaged Goods
- Health Care/Medical
- Brand Development
- Community Relations
- Crisis Communications/Issues Management
- Employee Relations
- Marketing PR
- Media Relations
- On-line PR
- Public Affairs
- Social Media
- On-line Marketing
- Web Services
Brands are missing out on news ways to develop and grow as a result of a ‘hands off’ or non-focused approach to community management, according to research commissioned by Kaizo pr & digital communications.
With customers supposedly being placed at the heart of brands more and more, surprisingly nearly 40 per cent of people say brands don’t involve customers enough in product development and over 40 per cent believe brands don’t involve customers enough in creating marketing campaigns.
Reasons why people join a brand page or community on Facebook are typically related to strong category or brand interest, although incentives clearly play a part as well.
44% like and interact with a brand page on Facebook because they love the brand or buy the products already 27% join because they have the opportunity to win something And only 12% because of funny or compelling content But the level of engagement once liked is critical. Frequency and type of brand posts can be a fine balance with three quarters of people say they turn off because of the number and type of posts whilst nearly four in 10 turn off because there are too many promotional posts. Only 13 per cent leave because there is no chance to win anything once liked.