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8687 Melrose Ave., Suite G540
Los Angeles CA 90069
United States

Office Phone: (310) 289-5500
Fax: (310) 289-5501
Website: iwgroupinc.com
youtube.com/iwgroup
illuminasians.com/


Bill Imada
Chairman & CEO
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Nita Song
President & COO
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Overview

IW Group is one of the leading advertising, marketing and public relations agencies in North America, specializing in the growing Asian and Pacific Islander markets. With more than 20 years of experience in brand marketing, ethnic advertising, corporate and community relations, public affairs, events marketing, interactive marketing and cross-cultural training, IW Group represents some of the most prominent corporations, foundations and nonprofit organizations. The agency's staff of 65 professionals have language capabilities in more than a dozen languages and dialects. IW Group currently has offices in Los Angeles, San Francisco and New York.

Client Successes

Multicultural marketing experts deliver ROI

Interested in achieving sales and market growth rates that exceed 50%? Then consider targeting the fastest growing segment of the U.S. market: Asian Americans and Pacific Islander Americans. While most segments of the U.S. market have matured, Asian Americans and Pacific Islanders are consumers that strongly appreciate targeted marketing and public relations campaigns that address their unique needs, interests and aspirations.

Industry Expertise

  • Automotive
  • Financial Services
  • Health Care/Medical
  • Not-for-profit
  • Sustainability
  • Technology
    • Internet Marketing
    • Wireless
  • Travel/Tourism
    • Hospitality
  • Waste/Utilities Management
  • Consumer Products
    • Consumer Electronics
    • Fashion
    • Retailer
  • Entertainment/Cultural

PR Specialties

  • Brand Development
  • Community Relations
  • Crisis Communications/Issues Management
  • Event Management
  • Marketing PR
  • Media Relations
  • Minority Relations
  • On-line PR
  • Public Affairs
  • Social Media

Other Specialties

  • Advertising
  • Graphic Design
  • Marketing
  • On-line Marketing
  • Print
  • Video Production
  • Web Services

Practice Groups

Market Intelligence

With more than 18 million people, the Asian-American and Pacific-Islander American markets is are the fastest growing consumer segments in the U.S. Collectively, this group of diverse consumers boasts more than $544 billion in spending power per annum. And, by 2014, the annual spending power of APIA consumers will grow to more than $700 billion. Traditional and non-traditional Asian/Pacific Islander American media grew by an astounding 300 percent from 1990 to 2008. Today, there are more than 1,200 Asian media organizations throughout the Americas.

Many of the leading global brands continue to embrace the growing ethnic markets in the Americas.