Our Clients


Avenue Victor Jacobslaan 74
Brussels 1040

Office Phone: +32 2 7672800

Hans Karperien
Managing Director
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InstiCOM is a young, no-nonsense communication agency in Belgium with long lasting experience in Public Relations and (European) Public Affairs for national and international clients.

The basis of our services is Editorial Marketing: a result driven approach for structured attention in the media. InstiCOM reinforces the reputation and the authority of organisations and increases the name and brand awareness of products and services.

With strategic advice and results-oriented performance, InstiCOM will help you to gain public recognition in the Benelux. InstiCOM’s methods improve the identification of your organisation by stakeholders. Existing preferential positions are consolidated and new preferential positions are created. InstiCOM strengthens your organisation’s reputation and leading position.

Client Successes

Brussels South Charleroi Airport is a regional airport at 45 km from the center of Brussels. Ten years ago the airport was not excisting and did not have much traffic. The challenge was to put the airport on the map and make people aware of easyness to travel from this airport. We repositioned the airport to the Friendly Airport and started communicating about the accessibility, easy parking in front of terminal, fast check-in and security checks. We challenged journalists to test statements like from parking to gate in 15 minutes. The airport developed from 1 million passengers in 2004 to 5 million passengers in 2010. The past 3 years the airport is in the top 3 of the fastest growing airports in Europe.

Industry Expertise

  • Health Care/Medical
  • Other
    • Engineering
  • Sustainability
  • Technology
    • B2B Connectivity
    • Software developer tools
  • Transportation
    • Airline
    • Aviation
  • Travel/Tourism
  • Chemical
  • Associations
  • Business-to-Business
    • Construction/development

PR Specialties

  • Brand Development
  • Community Relations
  • Crisis Communications/Issues Management
  • Employee Relations
  • Management Consulting
  • Marketing PR
  • Media Relations
  • On-line PR
  • Public Affairs
  • Social Media

Practice Groups