Office Phone: (62 21) 765 8506, 765 8507, 765 8508
Fax: (62 21) 765 8509
Fortune PR is the leading public relations and strategic communications consulting firm in Indonesia. Based on industrial survey, Fortune PR is the winner of "Best of The Best PR Agency of The Year" award in 2009, 2010, and 2011 from MIX. It is also the winner of 2012 South-East Asia Consultancy of the Year according to The Holmes Report. The PR firm was the pioneer of public relations in Indonesia in the 80's and has helped building image and reputation for various local and international brands and corporations in Indonesia. As a company, PT Fortune Pramana Rancang is a part of Fortune Indonesia Group of Companies, led by PT Fortune Indonesia Tbk, the only communications consultancy listed in Indonesia Stock Exchange. Through partnership with Worldcom Public Relations Group, Fortune PR can deliver local advantage, worldwide.
Fortune PR provides full service 360 degree communications consultancy services.
BRI IPO communications
On September 2, 2003 the Government of Indonesia appointed Fortune PR as its PR Consultant to assist Bank Rakyat Indonesia (BRI) in the bank’s Initial Public Offering. The underwriters understood that the key to an effective marketing program was to position BRI investment story to investors and convincing them to place an order. Together with the underwriters, Fortune PR disseminated the positioning as such and the research-based positioning proved to be effective.
Outcome: All the publicity apparently had created market frenzy. When BRI opened the offering phase for customers, it had to stop in the first 1 hour for allocation was depleted. Customers queued up until the street. During the 6-city-road shows, early indications showed that the shares were 7 times oversubscribed. On the last day of offering, the tally was 14 times oversubscribed in both international and national markets. The price of the shares on the listing day was shot up to 137% of the nominal.
The program implementation met both program and communication objectives, i.e. enhanced company image, positive input from potential investors proven by the oversubscription, smooth IPO process internally and externally considering the then socio-political environment. The exercise was efficient with ratio of communication expenses to sales of 1.04%.
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Indonesia is a nation in Southeast Asia. Comprising 17,508 islands, it is the world's largest archipelagic state. With a population of 238 million people in 2010, it is the world's fourth most populous country and the most populous Muslim-majority nation. Across its many islands, Indonesia consists of distinct ethnic, linguistic, and religious groups.
In the earlier 2008 Indonesian government announced Visit Indonesia Year 2008, with a mission to bring together business investment and tourism to come to Indonesia. The Government recently also facilitated many international events such as United Nations Framework Convention on Climate Change (UNFCC) to name a few.
Media freedom in Indonesia increased in this reformation era. The number of printed publications had increased significantly since 1998. There are hundreds of new magazines, newspapers, and tabloids including 10 national commercial networks television.
We believe that our services could contribute to your business and that cooperation would be a shared success. We would therefore like to present FORTUNE PR - Strategic Communications and its services to you.